Breastfeeding in Public - What's the big deal?

I am saddend every time I hear another story of a mother who is shunned and unable to breastfeed her child in public. Can someone please explain to me what is the big deal? Here's the story of a woman, in my home state of North Carolina, who is trying to look for job at the Employment Security Commssion. She is asked to nurse her child elsewhere for the comfort of the men in the office. What?!?!

When are we as a society going to accept that a mother giving her child nourishment, comforting her baby, using her breasts as nature intended is normal and should be encouraged and not shunned?

I applaud and celebrate all the mothers I know who are able and desire to breastfeed their babies in public. For those who struggle with whether to breastfeed in public or for those who just don't understand, please check out this video designed by the Nursing is Normal (NIN) project. It's inspirational, it's beautiful, it's normal!